On the occasion of is world storytelling day, I’d like to ponder over the truth about storytelling.
At 14, I posted my first blog post.
I was an average student, I had nothing really interesting to share.
I tried sounded smart on Quora because I wasn’t actually that smart.
It didn’t work obviously.
And I lost my patience after two unsuccessful blogs and failed attempt of writing on Quora.
I had nothing else to try, or to write about.
Except for one thing.
From getting 100-200 views to almost 5 million views.
From 20-30 people to 16000 readers following my content.
Storytelling changed the course of my life.
As a kid, I struggled with maths and physics. I surely wasn’t the brightest student and PTMs used to scare the hell out of me. My blogs were the only place I could sound smart 😅 so I tried to write well-researched articles with facts and figure. Decorated it with quotes and pictures. I refrained myself from writing about my personal story even when it went well with the topic. I thought it was a dumb idea to put across my story.
For the first 5 years of my blogging, I didn’t share any story. I just wrote words with no emotional meaning.
I wrote to be read.
I didn’t write to be felt.
“There is no greather agony than bearing an untold story inside you.”
It is a way you connect with people.
Oscar-winning screenwriter Ron Bass put it this way, “When I pitch a story, I have to sell myself—who I am.”
It’s all about 👇🏻
I want you to feel what I feel.
Once I started sharing my emotions and my feelings with people, my writing improved, and more people started reading my content. This one lesson gave me my first viral answer on quora. I was ecstatic, as I had got the magic sauce of storytelling.
The truth about storytelling is the story should be bigger than the storyteller. The story should have a meaning and a mission that’s strong enough to move the crowd. I wrote relentlessly about my journey of personal growth and in order to be authentic with my audience, I gave away everything I could through my words. It made my work resonate with tons of people.
Storytelling is not something new, all the great brands have been using it way before the word was invented.
Be it Hamara Bajaj or the Samsung India service ad most-watched video of 2017 (please don’t cry) they have used the power of storytelling to connect with the audience in such a way that even after years I am still talking about them.
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
– Seth Godin, author, entrepreneur, marketer, and public speaker
Your story is as important as how you tell it.
Are you doing it right?